Usually, an “effective” commercial should convey a positive message by using compelling images of young people having fun, catchy songs, and simplistic slogans. Just like “When Life Calls, Be Ready with American Tourister!”
Fine, but also assuming that to enjoy life you need a colorful trolley, how would American Tourister define that gloomy phase preceding the party? Probably we need some color there too, ’cause it actually takes up most of people’s time.