Filed Under Commercials

How Is It that Panama Broke Up with Tourists?

Not long ago, Panama loved tourists (…and tax evaders, but that’s another story).

Now, the lunatic country is willing to welcome travelers, adventurers, culture seekers, trendsetters, birders, sun chasers, sloth lovers, enthusiasts, and the curious, but not tourists (which, BTW, have tripled in the last ten years).

Ok, the background music has slightly improved, local people look aged, and animals are far more… animals, but do you really notice much difference?

A Wheeled Life: Devastating Messages Between the Lines

Usually, an “effective” commercial should convey a positive message by using compelling images of young people having fun, catchy songs, and simplistic slogans. Just like “When Life Calls, Be Ready with American Tourister!”

Fine, but also assuming that to enjoy life you need a colorful trolley, how would American Tourister define that gloomy phase preceding the party? Probably we need some color there too, ’cause it actually takes up most of people’s time.

The Hammer that Turned Out to Be a Boomerang

Apple imagines and builds a sad, predictable world where all apps do more or less the same things. The difference is only a matter of price. For example, you look for a customizable GPS tracker and they assume that you want to monitor your amazing sports performance, keep an eye on your employees, or look for your lost phone. Unlike Android, you are trapped in an immutable ecosystem.

Why one would ever want to freely access their app files, easily disable location tracking, or connect a wired headset? BTW, did you know that to perform many tasks you still have to use the crappy iTunes software? As in a historical nemesis, Apple’s fans today are the brainwashed viewers. So, who throws the hammer?

Of Headphone Jacks, Pirouettes in the Snow, and Mushrooms

Apple’s main reason for eliminating the headphone jack from the iPhone 7 was to make the phone water resistant without compromising its stylish design. It’s interesting to note how a year later, with the launch of iPhone X, the company continues to praise that choice, as if the AirPods were the “final tech frontier”, able to project us into a new dimension made of pirouettes in the snow.

The truth is that now the lady can throw her smartphone in a puddle (perhaps) but will no longer be able to use Augment, a really strong argument to choose Apple over other manufacturers. The app, in fact, is only available for iOS.

According to Pharrell Williams and other testimonials, Augment’s effects are even more powerful than those shown in the commercial above. So what to do? Buy the SE if you can’t resist to “hear the world your way” (or save big money).